Then we went inside enterprise security organizations: Capital One, Okta, Bishop Fox. We ran the vendor evaluations. We decided who passed and who didn't. We learned what buyers are actually looking for (and how little it correlates with compliance checklists).
Then we went to the sell side. Suddenly we were filling out questionnaires, scrambling to find someone credible for a buyer call, watching deals stall because we couldn't tell the security story well enough.
That's when it clicked: the companies that struggle aren't less secure. They just don't know what enterprise buyers want to hear, or what real security actually looks like. We know both. So we started Adversis.